Nice to meetcha Alesha

Lancashire and Manchester advertising and design agency JGM are celebrating a major account win with one of the country's leading health and fitness operators. LA Fitness who have 85 clubs in the UK & Ireland, and over 220,000 members have capitalised on JGM's media expertise to launch Alesha Dixon as the promotional face of their business for 2010.

As part of the account win, JGM will embark on a major media buying campaign, focusing on the 231 mainline, underground and cross rail sites throughout Greater London.

Despite a grueling pitch process, JGM beat off big name competition nationwide to bring the account back to the north west, and Managing Director Julie Grady couldn't be happier;

"It was obvious early on in the pitch that LA Fitness were keen to work with an agency boasting strong leisure sector knowledge and media buying capabilities to represent their company. We felt it was a perfect opportunity for us as we have bags of experience working with similar brands, and we are delighted and excited to have been chosen to work on this project".

Notes to Editors

JGM Advertising is a thriving full service agency based in Lancashire, specialising in successful marketing strategies and campaigns with a service offering which includes copywriting, direct mail, exhibitions, branding, web design, illustration, logo design, media booking, radio campaigns and corporate literature. JGM enjoy a UK wide client list and examples from their large portfolio can be found at http://www.jgmagency.co.uk/portfolio

For further information, please contact Jon Andrews (jon@jgmagency.co.uk | 01706 224466).