JGM win LA Fitness Pitch

One of the country's leading health and fitness operators capitalised on JGM's expertise to launch Alesha Dixon as the promotional face of their business for 2010. LA Fitness were keen to work with a reputable agency with strong leisure sector knowledge and media buying capabilities to represent their company. LA Fitness boasts 85 health and fitness clubs throughout the UK and Ireland. JGM successfully pitched against a number of London agencies managing the media buying campaign to promote Miss Alesha Dixon as the face of LA Fitness across 231 mainline, underground and cross rail sites throughout London.