The Best Christmas Ads of 2016!
If you work in the spectacularly creative world of marketing, nothing says Christmas more than when the holiday ads start to fall. We respect the originality of our peers and to be honest, who doesn’t want to see how wild these types of campaigns can become?
Occupying precious airtime from mid-November through to the end of the year, a Christmas campaign can be the most expensive ad a company produces all year. Unless, you’re Chanel.
With December being a prime period for consumer spending, retailers prepare to give their brands a biiiig push. Larger companies saturate the media to get their products showcased from all angles, whereas many boutique brands opt to go online-only to take advantage of the lesser ad spend. After all, a well-positioned YouTube video can earn just as much attention (with proof of interaction through likes and comments) as a budget-busting TV spot, especially with mobile browsing and shopping only increasing.
2016 is coming to a close and we’ve all got our preferences as to what makes a memorable Christmas ad. Some of the team prefers a campaign based around a brand mascot, some prefer the inclusion of traditional Christmas icons, and the cooler-than-cool millennials sway towards an ultra-conceptual ad that doesn’t have a reindeer in sight.
But hey, as long as there’s some red and green in there, we’re all pretty easy!
Here are some of our top picks from what we’ve seen this year.
Aldi – Kevin the Carrot
“Aldi with Kevin the Carrot – memorable, fun and the ad has elements of Santa included. You can even buy a Kevin the Carrot toy in store, with all proceedings going to Barnados. It’s a great idea to extend the campaign through a charitable cause, giving people (like me!) something to talk about.” – Siu
“I’m with Siu on Kevin the Carrot. I love the follow up advert too, and the fact that it’s all done to a rhyme makes it more memorable.” – Julie
John Lewis – Buster the Boxer
“It’s got to be the bouncing boxer in the John Lewis ad for me. It really shows that Christmas is for animals too, and brings the comedy by highlighting the exact personality of a jealous dog! They’re selling toy versions of the featured animals as well, with 10% of the sales going to The Wildlife Trusts.” – Faye
Sainsburys – The Greatest Gift
“I love the Sainsbury’s advert as it’s all about Dave who tries to spend as much time as he can with his family. It becomes his greatest gift and also, the store is donating part of its proceeds to Great Ormond Street Hospital.” – Carol
Amazon Prime – A Priest and Imam Meet for a Cup of Tea
“My favourite is the Amazon ad featuring an imam and priest exchanging gifts. It’s about selflessness and thinking of other people.” – Mike
WWF – #iProtectTigers
“This one is a real heart warmer. Who wouldn’t want a big cat as a temporary guest? WWF utilises the feeling of togetherness and shows a family banding together to help a creature in need.” – Tom
If you’re feeling the festive spirit, check out a few more great concepts from Kate Spade (featuring Miss Piggy), H&M (directed by Wes Anderson), M&S (for a one-of-a-kind Mrs. Claus), Buzzfeed and Spotify, who are ending the year with their most expensive campaign that questions the listening habits of their subscribers.
Special mention must also go to the luxury holiday collection campaign from Cheetos. Yes, Cheetos! They’ve thought of the perfect gifts (all for purchase) for cheesy-snack lovers everywhere. Is anyone else desperate for their crisp packet sleeping bag?
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