1. SEO tactics
We claimed in our previous blog ‘The more visibility, the more customers, it’s that simple’, or is it? Although technically this is true, however, search engine optimisation goes beyond social media, although it does play a big part. SEO consists of many other factors that could influence your presence on the world wide web. Such as content marketing, fresh, new and intriguing content that keeps your audience engaged. Web presence, website design and navigability that could impact your ranking and relevance on search engines.
A marketing expert can advise you which material is ideal for your audience, a graphic designer will design material to reflect your brands’ image and a suitable website can be best built by a web developer. It requires a full team with a wide range of skills to be able to implement a full marketing strategy that is aligned with your company’s goals.
2. Copywriting skills
Content marketing is not just the words on your website or your latest blog post, it’s any content that offers value to your audience. We know many companies face the challenge of generating fresh content on a daily basis. Even when companies do think of a great idea, they may not have the right team equipped with the right skills to compose a well-written blog or even limitation of time may oppose as a barrier. Experts copywriters will be able to produce high-quality content on any topic within your designated timeline, they will ultimately produce your great idea into an engaging article.
A well-versed copywriter will know how to adapt to specific industries and communicate professionally amongst different age groups audience groups as well using the right tone of voice that will reflect your brand tone e.g. friendly / cooperate etc.
Being a good writer isn’t enough, a marketing expert will have the knowledge to cater to your industry.
3. Know the competition
By solely being present on social media will not guarantee that customers will choose you over your competitor. Beating the competition requires acquiring the best practice and using tactful strategies. Marketers will identify opportunities within your industry and work towards implementing high-quality strategies that will ensure you gain results from and most importantly make you stand out from your direct and indirect competitors.
4. Valuable marketing
You will need more than stock images to keep your brand engaging on social media. Creating tailored marketing material requires skill. Using mundane images can damage your brand image and can put you at risk of losing customers interest.
It is always important that the material that is posted on your social channels reflect your brand image, they should portray your uniqueness and make you stand out of the crowd so that your customers can identify you amongst your competitors.
5. Understanding data
Your team may know how to retrieve the data but what exactly does the data mean? Getting the data isn’t enough the data needs to be translated.
A marketing expert will analyse the data to draw meaningful conclusions, that will not only explain how your online or offline platforms are performing but also make suggestions of strategies that will influence the data for the upcoming months
6. Save money
The biggest risk of starting campaigns is the cost! The cost involved must justify the return on investment. Unfortunately, many companies invest a lot of money into campaigns but do not make a sufficient return on investment, thus resulting in a loss and leaving the company in a week position.
Campaign experts will guide you on how to spend the money to gain the highest ROI.
Everyone wants to see results without spending too much money. If done correctly the campaigns can prove as a very effective marketing strategy that will add value to your business progression.
7. Save time
Platforms are continuously progressing and making changes. It requires a lot of time to understand which strategy works best, even after several test one may not be able to conclude the best strategy, resulting in time lost. An expert can suggest which strategy is ideal for your business after generating an analysis. Which ultimately means you will get better and quicker results. Saving you from the hassle of searching and learning these lengthy processes.
A company is usually limited to exploring the wide range of skills and does not have the capacity to accommodate for such expertise. Therefore hiring an expert is the best route if you want to see your company grow.