PMD is a finance company based in Chadderton who lead upwards of £75 million to growing businesses each year.
PMD approached JGM to better position themselves within the market place and were looking for a complete brand overhaul to make them stand out from the crowd. The new brand was expected to lay the foundations for the company growth and provide its staff with an empowering company message that they could stand behind.
JGM provided a 2-day workshop to really get under the skin of PMD.
We accessed the current position of the company, its values, goals, aspirations, competitors and where it stood within the industry. From there, we collated our data and refined the company vision, mission and positioning statement to help drive the company forward.
Once finalised, we began to visualise these ideas through design, creating a clear, defining look for the new PMD.