The client was looking for a new identity with brand guidelines for Fire Up, a brand new co-working space based in Rochdale’s restored 1930’s Art Deco fire station. An impressive high-quality space, conveniently located opposite Rochdale train and tram stations, Fire Up’s aim is to attract creative and digital start-up businesses by offering a stylish and cost-effective alternative to those in Manchester.
Having done a recce of the newly renovated fire station workspace, we felt the building and its Art Deco features were the things that make it a special and unique working environment. Using the style and shapes of some of those Art Deco touches featured heavily in our initial designs. As well as using the building as inspiration we looked at Art Deco-inspired graphic design of the 1930’s. All this research combined to inform our final design, a stylish design that compliments its surroundings and oozes quality.
Thanks to the JGM team for turning this project round into a success.