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Fuelling innovation

Brief

Brief

Manchester Fuel Cell Innovation Centre is an exciting £4 million flagship tech hub housed at Manchester Metropolitan University. The Faculty of Science & Engineering at the University hosted the project that looked to develop innovative new ways of converting gas, notably hydrogen, into useable fuel cells for power. The brief was to produce a video that would bring together public-sector organisations and respected individuals within the Hydrogen & Fuel Cell industry, and other interested parties such as large SMEs, large multinationals and education institutions from across the world.

Another aspect of the engagement would be with schools, in particular, the pre-16 education sectors, to increase the understanding of Hydrogen conversion and Fuel Cells, which is currently not covered in the National Curriculum.

Solution

Solution

Our solution was to produce a one minute explainer video that simply visualised what fuel is and how it works. We worked closely with Amer Gaffer, Founder of Greater Manchester Hydrogen Partnership and the Director at Manchester Fuel Cell Innovation Centre.

For this project to be successful, we had to understand the process of a fuel cell ourselves and produce a series of storyboards to visualise this for our illustrator and animator. This video is used across countless platforms, such as the website, social media, presentations and events.

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