Expert creative solutions and comprehensive social media management have effectively driven brand awareness and quality patient acquisition. JGM are an absolute pleasure to work with and come highly recommended.
This campaign was co-ordinated to drive awareness of the university as a Postgraduate destination, through a suite of online and offline measures.
Our objectives were to support an increase in the number of Postgraduate course enquiries via the MMU website; drive bookings for the Postgraduate Courses Fair and other ‘virtual events’; drive downloads of Postgraduate brochures and ultimately, to support an increase in applications.
We created a series of outdoor digital displays and showcased them at prime locations in and around Manchester and in other key locations throughout the UK
We targeted a wide range of personas and helped maximise the creative impact with some clever messaging.
We saw a 13%+ increase in traffic from those key locations and managed to reach just over 5.3 million people with the campaign creative.
