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Taking careers to the next level

5.3m

people reached

13%+

traffic from key locations

15% up

on London visitors

16% up

on Leeds visitors
Brief

Brief

This campaign was co-ordinated to drive awareness of the university as a Postgraduate destination, through a suite of online and offline measures.

Our objectives were to support an increase in the number of Postgraduate course enquiries via the MMU website; drive bookings for the Postgraduate Courses Fair and other ‘virtual events’; drive downloads of Postgraduate brochures and ultimately, to support an increase in applications.

Solution

Solution

We created a series of outdoor digital displays and showcased them at prime locations in and around Manchester and in other key locations throughout the UK

We targeted a wide range of personas and helped maximise the creative impact with some clever messaging.

We saw a 13%+ increase in traffic from those key locations and managed to reach just over 5.3 million people with the campaign creative.

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