This campaign was co-ordinated to drive awareness of the university as a Postgraduate destination, through a suite of online and offline measures.
Our objectives were to support an increase in the number of Postgraduate course enquiries via the MMU website; drive bookings for the Postgraduate Courses Fair and other ‘virtual events’; drive downloads of Postgraduate brochures and ultimately, to support an increase in applications.
We created a series of outdoor digital displays and showcased them at prime locations in and around Manchester and in other key locations throughout the UK
We targeted a wide range of personas and helped maximise the creative impact with some clever messaging.
We saw a 13%+ increase in traffic from those key locations and managed to reach just over 5.3 million people with the campaign creative.