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To have and to hold...

33%

increase in bookings

100%+

increase in venue visits
Brief

Brief

The brief for this project was to produce a premium brochure that would capture the imagination of couples looking to book a venue for their big day. Rather than just one single venue, the University’s most historic and iconic venues include Christie’s Bistro, Whitworth Hall, Whitworth Council Chamber and Manchester Museum. Each venue has a distinctively different ambiance, and it was important that we captured this in the use of photography and design.

Solution

Solution

We developed a completely new design that showcases the splendour of these unique venues allowing each venue to effectively sell itself with the use of large imagery throughout each section. We compliment these images with small sections of supporting copy applying the less is more philosophy.

As well as selling the venues for wedding parties there’s also an element of documenting the heritage contained in each one. The use of beautiful photography across double-page spreads works well as section dividers as well as showcasing their unique features. These are topped off with one-word headlines in an elegant handwritten font for a more personal sign-off.

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