Following on from the successful UK patient recruitment campaign for diabetes, the client felt that this would also translate well to a German audience. Synexus Germany wanted us to repurpose the current creative and develop a media strategy that would be effective across both social media and digital out of home (DOOH) platforms.
Our account management team worked closely with the client and the media buying agency in Germany to establish the best possible (DOOH) sites for us to gain maximum engagement for the campaign. These were predominantly sites across the public transport networks of Berlin, Bochum, Frankfurt and Leipzig. Once we had the translated text for each execution we were able to re-size the artwork for all the various formats.