We worked with Rochdale Local Care Organisation to produce a single, unique identity with the aim of raising the organisation’s profile internally and externally. They were looking for a brand name and identity to help differentiate them from other council and NHS health and support services.
It was important that we considered a representation of the borough and developed an entity that represented it’s purpose of unifying services in some way.
The One Rochdale Health & Care identity helped the Local Care Organisation differentiate itself from existing health and social care providers - enabling it to profile raise and accurately position itself across audience groups locally, regionally and nationally. The resultant brand was developed through a series of focus groups and brand workshops that engaged in excess of 100 stakeholders with a vested interest, encouraging them to contribute and help steer it’s direction.
It wasn’t an easy brief with many stakeholders to consider as we are a partnership made up of a range of health, care and wellbeing providers. The standard of creativity and our excellent working relationship with JGM meant that we were really pleased when they were successful in their bid through our tender process to develop and produce our website.