Rochdale Town Hall: renovation and restoration with an iconic brand to match

Rochdale Town Hall has been undergoing a multi-million-pound renovation and restoration. Consequently, the town hall’s dated brand identity needed modernising in advance of the restoration completion date. The brief was to produce something new and iconic that would bring the branding into line with everything the fully restored town hall would have to offer.

The brief was to produce something new and iconic that would bring the branding into line with everything the fully restored town hall would have to offer. As well as resonate with the target audiences and be practical and adaptable across print and digital platforms, whilst standing the test of time.

To achieve this, we worked collaboratively with the client to create a new brand that encompasses the history of the building while giving it modern functionality. We created a brand new logo that nods to the iconic architectural features of the building, the clock tower, staircase, mosaic floor tiles, and staircase, while being adaptable to the five new brand offerings the town hall is launching on reopening.  

The new brand’s colour palette is also inspired by the town hall’s internal decor. A range of heritage colours and combinations were sampled from the many interior features that are all accessibility compliant. Furthermore, the logo has been created in a way that makes each symbol accessible in various sizes and across digital platforms.  

Consequently, the new brand represents a combination of both old and new, making it an ideal symbol of a new chapter for Rochdale Town Hall. In summary, we believe that we’ve produced a new brand for Rochdale Town Hall that, like the town hall itself, will stand the test of time for many years to come. 

The new brand represents a combination of both old and new, making it an ideal symbol of a new chapter for Rochdale Town Hall.

We believe that we’ve produced a new brand for Rochdale Town Hall that, like the town hall itself, will stand the test of time for many years to come.