Rochdale Borough Council had planned a free 2-day street food festival that they engaged us to brand and promote to local residents in and around the borough. The event was to promote tasty street food prepared by the town’s restaurants with the opportunity to buy and try as many small dishes as you like. Dozens of dishes to choose from including Spanish, Italian, Thai, English, German, Chinese and more. Street Eat is family-friendly with activities and rides for the children, a bar for the adults and live entertainment for everyone.
We created a brand identity for the event that is fun and inclusive and would resonate with the diverse audience across the borough of Rochdale. At the heart of the identity is a pink circle made up of many icons, each symbolising the event in some way. This was a way of trying to visually encapsulate the variety of things on offer. The pink circle is also a subtle reference to the brand's molecules, Rochdale Borough Council's motif language that appears on all elements.
This is supported with a bright and bold colour palette and the use of a handwritten font on the headline messaging which delivers the information in an informative but informal way. The rest of the design is made up of foodie and party illustrations with the motif language neatly incorporated to create an eye-catching suite of marketing that generated a real buzz around the event.
They have a good understanding of the importance of adhering to brand guidelines combined with an excellent design team. The account management service is attentive and thorough, ensuring that all projects are prioritised and delivered on time. I would recommend JGM as an agency that delivers excellent creative with a friendly and responsive service.