The brief was to produce an awareness campaign for Trafford Strategic Safeguarding Partnership to help reduce the impact of parental conflict on children.
Evidence shows that poor relationships between parents can damage children’s short term and long term wellbeing. In particular, frequent, intense and poorly resolved parental conflict can affect their mental health, overall wellbeing and future employment.*
The creative concept was to utilise stark black and white photography to capture the effects of parental conflict on children, whether that be conflict male to female, female to male or even over the phone. The imagery demonstrated the anxiety felt by children and how that influences a children’s mental health and wellbeing. The use of a strong and distressed typeface reinforces the serious nature of the campaign.