Manchester Metropolitan University in partnership with Manchester City Football Club and City in the Community wanted to raise awareness of their newest degree course.
This unique offering gives students the opportunity to train and learn at the state-of-the-art facilities at MCFC.
JGM were tasked with raising awareness and maximising the number of enrolments for the upcoming year.
We planned, co-ordinated and created a series of assets to be used in this promotional campaign across online, matchday media (including MCFC programme) and big-screen features.
Through the use of Google Display Advertising, Google Search and Facebook advertising, the campaign achieved 190% of target in applications, generated 2.4 million online impressions, and generated over 29k page views for the course.
Click-through-rates from the ads were well above industry-average and users spent over 3 minutes, on average, digesting the information on the e-prospectus pages.